Il concetto di “bello” è sempre estremamente personale, perchè entrano in gioco il gusto e la capacità critica. Non è quindi, qualcosa di assoluto e valido come regola… sebbene ci siano, regole per “far bene”. Ma è in dubbio, che dietro quello che nel mio settore si intende per “bello”, ci sia la qualità che attribuisco a qualcosa, sulla base di cio che è, e sulla funzione che deve esplicare.
Parliamo si siti internet… il cuore di un progetto di comunicazione digitale.
Non si può fare siti internet prescindendo da regole oggettive di visual design, tipografiche, d’immagine, di contenuto, di navigazione, visualizzazione e ottimizzazione; regole che vanno applicate ogni qualvolta ci si trovi difronte alla progettazione di una struttura e allo sviluppo d’immagine.
Sulla base di questo mio concetto, per me una cosa che funziona è bella, perchè fatta seguendo tutti i crismi che ne fanno qualcosa di qualità.
“Il brutto” è qualcosa che di fatto non funziona in qualche cosa…
Se parliamo di sito internet, non parliamo di solo codice, non parliamo di sola grafica, non parliamo di sola usabilità e non parliamo di solo posizionamento… ma parliamo di tutte queste cose insieme e che devono funzionare perfettamente per far sì che il sito sia efficace e rispondente in tutti i suoi aspetti.
Allora… sintetizzo le mie 7 azioni per un sito di successo:
- un sito internet “funziona” se chiaro, equilibrato ed armonico nella sua forma visuale (grafica/immagini/testi/colori)
- un sito internet “funziona” se pulito di codice e ottimizzato
- un sito internet “funziona” se le informazioni e i contenuti sono chiari, di valore e raggiungibili facilmente
- un sito internet “funziona” se visibile su tutti i device d’uso
- un sito internet “funziona” se ben indicizzato e visibile
- un sito internet “funziona” se genera traffico e conversione
- un sito internet “funziona” se risponde alle reali esigenze e se porta agli obiettivi stabiliti dal progetto preventivo
Per tutto questo ci va conoscenza, esperienza, ricerca e aggiornamento continuo…
Un sito così… è certamente “bello”!Cordialmente…
@RobertaVoiglio #nondicocoseacaso
Roberta Voiglio
Digital Business Coach esperta di Comunicazione e dinamiche del Cambiamento. Dal 1997 mi occupo di Comunicazione Corporate, Marketing Strategico, Personal Branding e Servizi Digitali Innovativi. 2003 - titolare de L'Esprit Nouveau di Voiglio Roberta & C snc Agenzia di Comunicazione 2018 - Digital Gap Advisor e Manager per The Digital Box spa MarTech & Digital Strategies Company. 2020 - Digital Coach Responsabile Sportello Digitale presso Confcommercio Cuneo 2021- TEDxer membro di Direzione Artistica e Speaker Coach per TEDxCUNEO.
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